Strategy and marketing planning
There's plenty of doing, but the direction is unclear. Marketing happens when there's time, and it lacks a thread. Decisions come from the situation, not from a plan. That's what this work is for: we decide the direction and make a plan that actually gets used. Here's how it goes.
We start from where you want to get
No vision exercises: a concrete goal, a timeline and the constraints. We look at the numbers too: where the result comes from now, and where it should come from.
We choose what to focus on
Strategy is choices: who you sell to, what you sell first, and what you say no to. We show the reasoning, so the choices hold up under pressure.
We turn marketing into a plan
The message, the channels, the content and the rhythm, sized to the time and money you actually have. The plan also says what gets left undone.
The plan stays in use, not in a binder
You get a written plan and a clear first step. You can carry it out yourself, with us, or with someone else: the material works as it stands.
Book a short conversation and tell us where you want to get. We'll tell you plainly whether you need a plan or a smaller step is enough.