Hi, I'm Samu

I founded & Two Words because expert work gets sold more often than it gets questioned. Few stop to ask what the work should actually achieve. That is not malice. It is a business model. My work starts with that question.

Behind it are some twenty years of images, words and systems: a partnership in a creative agency, brand and marketing work for Varusteleka, projects that turned out well and plenty of failures worth learning from. The titles have changed, the philosophy has not. I find out what is going on, then do the work or point you to the right place.

I work alone and bring in the rest from a trusted network. When the person who makes the diagnosis also does the work, there is no one in between with a reason to oversell you. Also: a father of two. Wellbeing and mental health interest me more than growth percentages. In the long run they are the same thing. And I believe in a brighter future, even if that is currently out of fashion.