Brand identity

Your business looks and sounds like less than it is. The copy could have been written by anyone. The visual identity is years out of date, or it never really existed. A customer can't tell within two minutes what you sell and why they'd buy it from you. Here's how that gets fixed.

  1. We look at what you already have

    We go through your current material and tell you plainly what holds up and what doesn't. The work can cover the whole identity or one bounded part, such as the mark alone or a tone of voice guide.

  2. We build the look and the voice from one source

    Mark, colours, typography, the principles of your imagery and your tone of voice, so they look and sound like you, not like anyone. Illustration we commission from a trusted partner, and we say so plainly.

  3. You get a ready-to-use whole

    Logo files, colour and typography definitions, a tone of voice guide and examples of use. A three-person company doesn't need a hundred-page brand book, so the format is sized to fit you. After that, your customer recognises you before the first call, new material comes together faster, and when you write yourself, you have a voice to write with.

Book a short conversation and show us your current material. We'll tell you plainly what holds up and what doesn't.